by WP Growth Team | Oct 27, 2022 | Business Growth Strategy, Customer Acquisition Strategy, Digital Marketing Strategy
When it comes to marketing, you want to ensure that you target your audience correctly. You don’t want to waste time and money marketing to people who aren’t interested in your offer. This will discuss warm prospect vs hot prospect. We will also give you...
by WP Growth Team | Oct 15, 2022 | Business Growth Strategy, Customer Acquisition Strategy, Digital Marketing Strategy
Account Based Marketing (ABM) is a marketing strategy focusing on specific accounts and treating them as individual entities rather than just a number in a larger group. ABM is often seen as an effective way to increase sales, as it allows businesses to focus on leads...
by WP Growth Team | Oct 12, 2022 | Business Growth Strategy, Digital Marketing Strategy
Sales pipelines are a necessary evil of business. Even if you’re not in sales, your company likely has a pipeline of some kind – the process by which potential customers move through various stages of becoming paying customers. The more complex your sales...
by WP Growth Team | Oct 7, 2022 | Business Growth Strategy, Customer Acquisition Strategy, Digital Marketing Strategy
Prospects can be classified in various ways, including their level of engagement or how likely they are to buy. A warm prospect has already shown some interest in your product or service, whether through a purchase, signing up for a free trial, or filling out a...
by WP Growth Team | Sep 29, 2022 | Business Growth Strategy, Digital Marketing Strategy
Anonymous website identification is done by using a unique identifier assigned to each customer, which can be used to track their behavior across different websites. Using anonymous website identification, businesses can learn more about their customers and improve...