Costly Marketing Decisions – Where Businesses Drop the Ball

Getting the most bang for your buck when spending advertising dollars is a major difference maker. We’ve all spent money on an advertising campaign where you just weren’t 100% certain that it was even deployed, it was almost like you just burnt your money…Not a good feeling!  Just because this bad experience happened to you doesn’t mean that you should just give up on marketing –it does however mean that it’s important to make smarter choices about where to spend your advertising dollars. Mistakes are inevitable and we all make them, the big problem is they can cost you valuable resources in terms of both time and money.

The good news today is that we already lost all of the money for you being guinea pigs in a sense, so you don’t have to go through what we did. With a bit of simple planning, avoiding the most common online marketing mistakes should be no problem. With our common sense approach of what not to do, you’ll be well on your way to online advertising success that will only attract new potential customers and convert them into long-term relationships.  Here is a brief list of what not to do.

• Always research the marketing company thoroughly
• Never send money to anyone without a little investigation
• Research the effectiveness of the marketing from independent sources
• Pay half up front and half at satisfactory deployment of ads
• Search for customer reviews
• Negotiate a smaller test purchase
• Get plenty of references

What we’re suggesting isn’t a guarantee that you won’t waste your money or get ripped off, it is however a starting point of doing your proper due diligence.  This will ensure that after you’ve spent your hard earned money, you will never be able to say that you didn’t do your research.

LiquidSelect is a digital advertising agency specializing in lead generation and customer acquisition. Small and medium sized businesses trust us because of our proven ability to acquire new customers for our clients. The strategy we put in place for you will generate more leads, more calls, more sales, more customers and more money. This is what we’re known for!