Do Online Searches for Local Businesses Result in Sales?
Consumers who search for a local business online will visit or book an appointment within the 48 hours, this according to a recent study by ReviewTrackers. Some 53% of consumers say they will typically visit or book an appointment within 48 hours of searching for a local business. That number is downright staggering!
The study was based on surveys they conducted in 2017 of 350 consumers. People were asked about how they use search to discover and research local businesses.
One thing is very clear when it comes to consumers utilizing online searches, more and more people are turning to the internet for recommendations for local businesses, maybe even more so than personal recommendations.
For business owners, this is should be clear call to action that now more than ever, it’s critical to have a strong online presence.
The key to building a strong internet presence broadly includes controlling the narrative when it comes to who you are as an organization or someone else will. At a basic level you must update your Digital Knowledge and monitor it frequently. Make certain that your contact information is accurate so any potential customers can reach you. Also, you should always add descriptive content that best explains your businesses products and services. Finally, always respond to all customer reviews diplomatically.
What is Digital Knowledge?
Digital knowledge is relevant information regarding your business including location addresses, phone numbers, hours of operation, and services offered across numerous online channels where customers are searching for you in real-time. It’s extremely important that your business listing profile is consistent and updated frequently across the web
We put business on the map. The WarmProspect Knowledge Dashboard empowers companies to easily manage your digital knowledge in the cloud and sync it to over 100+ online review sites, social networks, maps, apps, and search engines across the WarmProspect Powerlifting’s Network. Our cutting-edge dashboard creates new digital customer interactions that boost your brand awareness driving foot traffic, and increasing sales.